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XXL tote bag: This winter's bohemian trend
Considered an essential item in any woman's wardrobe, the tote bag transcends fashion trends without ever losing its appeal. In a bohemian chic style, it comes in velvet, canvas, raffia, or embroidered with artisanal details. This fall-winter 2025, it reinvents itself by playing the hybrid card: sometimes practical for everyday use, sometimes a textile jewel that enhances a silhouette. More than just an accessory, the tote bag has become a manifesto of style and freedom, faithful to the Wild Paris DNA. -

How to wear a faux fur coat with style?
In the Wild universe, every cut and texture in faux fur tells a story. Whether you opt for an oversized coat, a loose-fitting poncho, or a delicate sherpa jacket, it's always the intention that counts. What you want to express, how you want to feel. When the first chills of fall set in, the need for enveloping warmth becomes natural. Soft and textured, women's faux fur embodies the perfect combination of comfort and style. Inspired by raw nature and nomadic silhouettes, it has established itself as a statement piece that transcends trends while asserting its identity. The question remains: how to wear it correctly, without overdoing it, but revealing its full potential. -

How to rock the feminine rock look?
Being Wild is a state of mind, but it's also our bohemian and downright rock ‘n’ roll brand! The feminine rock style has stood the test of time without ever losing its power. By turns rebellious, chic, or minimalist, it adapts to different personalities without ever becoming static. Today, adopting the feminine rock look is above all about finding the right balance between the classic codes of the rock wardrobe (leather, black, bold cuts) and a more personal, contemporary interpretation. The Wild approach brings a unique dimension—more free, more intuitive—where materials and accessories play a central role. In this article, we explore the basics of the rock look, how to reinterpret it accurately, and which pieces to incorporate for a bold look without going overboard. -

The women's cocooning jacket: a key piece for mild days
In the Wild universe, slipping on a cozy jacket means carrying softness with you. It means turning the outdoors into a refuge and knitwear into a gesture of freedom. When the first chills of fall slip between the leaves, something in us longs for slowness. We slow down, we seek out the hottest tea, the most golden light. And above all, we wrap ourselves up. In soft fabric, in a textile cocoon, in a soothing silhouette. The women's cocooning jacket becomes a second skin, a garment of emotion, a nomadic shelter. But what happens when this comfortable garment dares to go outside, to be seen, to be worn in the open air? This is where the dance of bohemian knitwear begins. These garments, designed for intimacy, are reinvented for the outdoors. They tell the story of a lifestyle, a relationship with the world where we feel free, gentle, and in tune with the changing seasons. -

10 jackets to adopt for winter
In the Wild universe, dressing for winter means embracing the cold without sacrificing style. It means treating the season like a stage and your jacket like a talisman. When winter spreads its veil of frost and every breath of wind urges us to seek refuge in soft fabrics, the quest for a chic women's winter jacket becomes an adventure. This garment is more than just a barrier against the cold: it's a piece that envelops us, tells our story, and propels us into a world where style meets substance. Here, we think of winter jackets with soul, natural textures, subtle sparkle, and a free spirit inspired by adventure. -
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What to wear to a boho-chic wedding?
Summer is the perfect time to celebrate love, adventure, and freedom, and what better way to embody that spirit than with this season's WILD collection? Inspired by the bohemian aesthetic of the 70s and the freedom of nomadic spirits, the WILD collection invites you to embrace your wild side while remaining elegantly chic. The WILD collection harmoniously blends vintage and bohemian elements to create a resolutely modern and feminine aesthetic. From long dresses with delicate details to flowing blouses, each piece is imbued with a free and joyful energy that evokes outdoor celebrations and dancing under the stars in the 70s. -

How to achieve a hippie chic look?
Hippie chic style doesn't just transcend seasons, it blazes a timeless trail. Combining bohemian spirit with instinctive elegance, it celebrates physical freedom, cultural richness, and soft fabrics. This sunny look, both nomadic and refined, embodies a way of being in the world—more intuitive, more sensual, more poetic. Embracing the hippie chic style means opening the door to inspired fashion, where every garment tells a story and every accessory becomes a talisman. At Wild, the hippie chic style is an integral part of our DNA. We are daughters of Bohemia, with windblown hair and vibrant colors, spreading joy wherever we go! -

70s-style embroidered jacket
This fall-winter, fashion is making a spectacular comeback to 70s-inspired styles, with bold pieces that combine modernity and retro charm. -

Colorful looks to brighten up your style!
Color is the soul of fashion, and our new collection invites you to dive into a rainbow of inspiration. From chic 70s retro to ethnic prints, each piece is designed to reveal your personality and add pep to your outfits. Bright A-line dresses, saturated flared pants, and sparkling accessories combine beautifully to create looks that are as bold as they are elegant. Adopt these colorful touches to infuse your style with positive energy and brighten up your everyday life! -

How to use a fouta?
Whether you're on the beach, strolling through the bustling streets of the city, or simply looking to add a touch of style and comfort to your home, the fouta is there to meet all your needs. Discover the different ways to use the fouta, from beach towel to fashion accessory to interior decoration. Find your inspiration and discover all the things you can do with a fouta! -

How to choose a swimsuit based on your body type?
The holidays are fast approaching... So it's time to choose your swimwear! It's not always easy to choose from the wide range of trendy swimsuits available, designed to suit all tastes, trends, and, above all, body types. At Wild, we know that the right swimsuit can do wonders for your confidence. That's why we're offering you this guide, which contains all our tips for finding the perfect style. The goal? To make you shine like sunshine with pieces that suit your body type. So are you ready to shine? -

5 chic beach bag designs for this summer !
Summer is finally here, promising sunny days, fine sand, and sea breezes. To make the most of every getaway, one accessory is essential: a chic beach bag. More than just a container, it reflects your style and elegance, even at the seaside. A chic beach bag must be both functional and aesthetically pleasing, capable of carrying everything you need, from towels and sunscreen to sunglasses and your favorite novel. But with so many options available, which one should you choose? In this article, we present five must-have models that combine practicality and refinement, perfect for making a splash this summer. Discover a variety of materials such as natural woven straw and sturdy canvas, each adding a unique touch to your summer look. -

Fashion and astrology: how to dress according to your sign?
Did you know that your astrological sign could reveal much more than your character or preferences? It could also influence your clothing style. In this article, let the stars guide your outfit choices to fully express your astral personality through fashion. -

Second hand
Creation has always been our driving force, a never-ending roar to the rhythm of rainbow cariocas. We move forward joyfully, proudly trumpeting our new prints, our new colors and our new materials. But this creation would have no meaning today if we did not apply our values from A to Z. We try to choose first quality, recycled materials for each collection, like for our beloved scarves, our Henry pants and some of our swimwear. And this year we're going one step further! As we have long been fans of second hand, we thought it would be interesting to support at our small level the circular circuit. -

How to wear a scarf ?
The scarf is the ultimate accessory for enhancing an outfit and asserting your style. Depending on its size, it can be worn in multiple ways, from a retro look to a bohemian-chic style. Discover how to wear mini scarves, medium scarves, and large scarves with elegance and originality. -

10 beach looks for summer 2025
Summer 2025 promises freedom, sunshine, and bohemian vibes on the warm sand. Whether you're in relaxation mode or ready to dance until sunset, here are 10 women's looks for a summer at the beach inspired by Wild DNA, combining ethnic influences and Brazilian spirit. -

How to properly care for and wash your swimsuit ?
Your Wild swimsuit, adorned with shells, colorful, reversible, or hand-embroidered, is a statement piece that combines technical expertise with artisanal craftsmanship. And like anything of value, it deserves careful care. Here are the essential steps to prolong its beauty, preserve its fibers and patterns, and give it many summers of freedom.